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Indiantelevision.com's Brand Wizards roundtable on 18 June will ask one of marketing's hardest questions: how do you sell to a generation that sees through every sales...
MUMBAI: If marketing is war, then the battlefield is shifting from loud campaigns to sharper trust-building, from chasing clicks to curating culture. That was the resounding...
MUMBAI: In a world of swipe-right consumption and split-second brand switches, loyalty is less about freebies and more about frictionless delivery. This was the consensus at...
