Celebrating family values and the sweets of Bengal, Mithai premieres on 4 January..
The brand has rolled out the commercial across all digital channels.
The four-day fiesta begins from 11 November.
According to experts, the duration of Durga Puja to Diwali is a jackpot for brands and consumers.
He expects this year’s festival to be a good opportunity for brands to spend and induce consumer s
