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The man needs no introduction. Madison Communications’ chairman and managing director Sam Balsara can boast of having built up, that too from scratch, one of the...
MUMBAI: The big question that was asked today was “If programmes were brands, would Kotler need to be rewritten?” The session, Improving ROI for television channels...
MUMBAI: It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per...
MUMBAI: The advertising industry hasn’t reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However,...
His diminutive size may well fool you. His high pitched voice may mislead you. But make no mistake. Sam Balsara is a powerhouse, a giant of...
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