They will jointly identify, nurture and scale talent for Artium Academy.
Nitin Gadkari and Anurag Thakur also extended the support to the T20 cricket event.
It will run on digital platforms along with a strong presence across TV, radio, and OOH.
The TVC establishes the comfort and convenience that Luminous brings in its products.
Conceptualised by Leo Burnett, the campaign involves 360-degree omnichannel brand communication.
