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Brew a potent local concoction and blow away the competition. That on the surface would seem to be what Star World has managed with its smash...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
Point of Purchase Advertising International (POPAI) is the only non-profit trade association exclusively committed to serving the interests of all those involved in POP advertising including...
PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real...
MUMBAI: High Definition is the way forward – the pitch for the same was made at technology seminar organised by FICCI, NASSCOM, TIE and e-Entertainment alliance...
