MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
MUMBAI: Changing consumer trends have got retailers on their toes. The fight for attracting consumers and keeping them hooked has just got fiercer. The short attention...
MUMBAI: Indian marketers are most optimistic about the expected outlook of their brands in 2013, with 85 per cent confident that their band will perform better...
MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC...
MUMBAI: RK Swamy Media Group has brought on board Gautam Rajagopal as general manager and national head – buying. He will be responsible for managing national...
