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MUMBAI: Amid gloomy economic forecasts, a new study has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising in...
This year the Indian film industry has entered the spotlight with release after release that has caused a stir in the media. Amidst all this, there...
MUMBAI: The relationship between studios and independent filmmakers was a subject discussed at an afternoon session of Frames, the convention for the business of entertainment. The...
MUMBAI: Tam India vice president Atul Phadnis has put in his papers at the agency. He is launching a strategic media studies group called Media e2e...
MUMBAI: The Radio Ad Effectiveness Lab (Rael) in the US has put out the results of a study which show that radio campaigns show 49 per...
