Designed by Ogilvy, the campaign encourages boys to find and celebrate their tribe.
The cricketer will feature in 360-degree brand communication for the next two years.
The association aims to promote the cycling culture amongst urban teenagers of the country.
It features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah & Shikhar Dhawan.
The partnership aims to grow awareness for the brand products.
