MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month. Broadcast Audience Research...
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today,...
KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported...
NEW DELHI: The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...