The BCCL president says cultural marketing, credibility will see it through to better times.
MUMBAI: The net neutrality debate is still on in India. The Cable and Satellite Broadcasting Association of Asia (CASBAA), which is a non-profit trade association, has...
MUMBAI: Concern India and Pantaloon donated over 10,000 pairs of jeans to the less privileged under their ‘Great Denim Exchange’ offer. Pantaloons partnered with...
MUMBAI: UTV Software Communications’ initial public offering (IPO) has received overwhelming response. At the end of the day’s trading, the issue had been oversubscribed 3.4 times....
MUMBAI: The effectiveness of brand placements in feature films can be marred by controversies surrounding the brands or the segment that pop up during the release...
