MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to...
MUMBAI: Funky mobile tunes and wallpapers have started occupying the space of promotional tools when it comes to music-related activities and new launches. To understand this...
MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for...
BANGALORE: Global Software giant Microsoft opened it’s research center in Bangalore for conducting long-term basic and applied research in the area of computer science and software...
