25-34 year-olds are most likely to notice mobile phone endorsements by influencers (53%).
33 per cent indexed growth in ad volumes was observed in the news genre.
Report says NFT sales reached a 12-month low mark in June 2022.
Ad spend has remained on track despite the macroeconomic headwinds that emerged this year.
WATConsult’s research division unveiled its report ‘Digital Commerce in India - Hyperlocal Commerc
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