The campaign aims to create a safe space for students in India to express their feelings.
Film depicts universal pain & need for quick, gentle solutions to overcome it.
Engaging 13 Uttarakhand districts, 25k plus students, 43 schools with a digital reach of 2M.
The heartwarming campaign highlights how each member can support the homemaker in this process.
Ropes in Ayushmann Khurrana as campaign ambassador.
