In the battle for media muscle, WPP Media has not just held its ground, it has doubled down.
Dettol wants Indians to smell good, feel great and be always ready for life’s big moments.
It aims to promote hygiene education and cultivating positive toilet habits among students.
The agency is also the AOR on offline media for the brand since 2020.
The company's health & hygiene business units are now under one leadership team.
