Vinay Shukla’s riveting drama wins 100K dollars at first-ever Henry Awards.
The show’s sponsors include Brooke Bond Red Label, TRESemme, A23 and Haier.
NDTV top brass raises the issue on social media.
Non-fiction gives variety and spice, whereas fiction is a staple diet, he says.
Content consumption patterns have now changed from ‘me’ to ‘we’.