Campaigns go regional as brands aim to better connect with consumers ahead of the festive season.
Tech-driven ads dominate the Raksha Bandhan advertising this year.
The company saw profit after tax jump to Rs 74 crore.
The campaign is designed by creative agency Shreyansh Innovations.
The campaign 'Saath Dijeye- Fark Padta Hai' urges people to support each other during the pandemic
