Mumbai: Hindi General Entertainment channel The Q has launched its maiden brand campaign titled ‘Sabse Alag, Sabke Liye.’ The integrated marketing push is aimed at deepening awareness, increasing reach,...
Mumbai: On day three of the TV Brand Fest 2021, media and marketing heads of prominent organisations discussed the merits and challenges of fiction and nonfiction...
Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting...
NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for...