Blockbuster movies and fiction push Zee’s omnichannel TV strategy gains across India
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
Zee Live’s new IP blends devotion and energy, launching ahead of Mahashivratri.
With 8 No.1 channels and 99 percent TV homes reached, Zee sets a 4-year linear TV record.
Premiering 3 August at 9 PM and daily from 9.30 PM.
