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WPP Media’s head of business intelligence outlines why the real disruption lies in discovery, not just creativity
One of several market trends outlined in WPP Media’s 2026 advertising outlook
At its TYNY 2026 briefing, WPP Media described a market where AI, commerce, creators and data work as one loop
Digital to command 68.1 per cent share as commerce emerges fastest grower
The flavoured milk is priced at Rs 10 and Rs 20 and rolls out nationwide
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