CEO & MD Alice Blue said that both firms will leverage each other's expertise to help customers.
The explosion in video and digital media is throwing up challenges.
The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, & opinion
The expo is organized by ACE Exhibitions and M7Creations.
Before this, Srivastava had a stint at SPAG Asia & D Yellow Elephant as chief operating officer.
