To oversee the agency’s combined operations, including VMLY&R, The Glitch, VMLY&R Commerce and GTB
Suwal was instrumental in launching the brand’s now marquee product, Prasuma Momos.
Patani will report to Cupshup co-founder Sourav Kumar.
This leadership transition will contribute towards the company’s growth journey, the company said.
Kartiyeka Tiwari, Mithun Mukherjee and Ashish Tambe to take more prominent roles.
