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MUMBAI: The BJP’s victory over AAP in Delhi can be examined through key marketing principles – product lifecycle, distribution strategy, and competitive positioning. Product Failure:* AAP...
MUMBAI: Her’s has been a 20 year plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked...
Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey...
Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this...
Mumbai: Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan...
