This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
On an average nine apps are used by a smartphone user.
The report processed 4,184 ads across mediums including print, digital media and television.
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
South streaming/digital market is expected to be worth Rs 16,200 crore by 2022 end.
