Platform's price hike targets OTT devotees as monthly plans arrive for the commitment-shy
From Swiss blades to sharp e-sales, Parekh’s 15-year journey gets a digital edge
Streaming giant tunes into soaring revenue, subscriber boom, and record cash flow
Its Elite and Premium portfolio grew six per cent, while The Source and Rasa grew double digit
A few days back, the brand’s identity upgrade was revealed through a digital campaign.
