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Industry leaders debate storytelling, CTV growth and ROI metrics
DELHI: India’s subscription economy is learning to move at thumb speed. As UPI cements itself as the country’s default way to pay, ChanaJor OTT is leaning...
MUMBAI: India’s film marketing script is getting a rewrite, and this time the loudest voices are not celebrities but creators. From memes and reactions to reels...
MUMBAI: 2025 will be remembered as the year India’s OTT industry stopped chasing scale for its own sake and began reckoning with how audiences actually consume...
