From Lalbaugcha Raja to Juhu Beach, Polycab sparks festive joy with people-first care
The campaign targeted over 90 Tier-two and tier-three cities using 150+ traditional OOH units.
The discussion explored strategies to market localised sports content and attract advertisers.
The purpose of this campaign is to make Polycab top of mind among consumers.
The IPL sponsorship will be used to promote the new launch ‘Josh’