Records participation of over 2,000 people who uploaded their videos on social media
He steps into the role subsequent to Shailesh Jejurikar’s elevation to chief operating officer.
Jejurikar is currently the CEO of P&G’s fabric & home care sector.
The film is conceptualised by Leo Burnett India and directed by Shoojit Sircar.
Ad features red fluid, not blue, in realistic period blood portrayal.
