Leading broadcasters will continue to post strong ad revenue growth while the long tail will be severely hurt as advertisers tend to consolidate their spends in...
MUMBAI: Aegis Media’s OOH company, Posterscope, has completed three years in India. To celebrate, Posterscope has planned India’s first celebration party on a billboard in Worli,...
Manjunath Hegde, masters in marketing management from Jamnalal Bajaj Institute, has over 23 years of experience in 360 brand management and consumer insight based strategy and...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
MUMBAI: Nine weeks since its launch and the Sony’s big-ticket property Indian Idol seems to be really feeling the heat — of weighty expectations. Idol opened...
