This global partnership will feature the entire portfolio of the group's premium brands.
Onboards marquee brands like FedEx, Digi Yatra, Pernod Ricard, and ResMed.
Brands across categories are resorting to differentiated thinking to capture share-of-voice.
The campaign is conceptualised and executed by Viacom18 and Wavemaker India.
The digital campaign defines the true spirit of celebration with five iconic personalities.
