BENGALURU: Tata Global Beverages Limited (TGBL) spent Rs 400.76 crore in Q3-2014 towards Advertisement and sales charges (Ad spend). This was the highest Ad spend by...
MUMBAI: The case filed by cola giant PepsiCo against MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over use of the title ‘Youngistaan’ for their upcoming...
MUMBAI: It’s been more than a fortnight since PepsiCo first objected to ‘Youngistaan’ as the title of a film jointly produced by MSM Motion Pictures and...
MUMBAI: The hearing for the PepsiCo dispute with MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over the title of the film, Youngsitaan, has been postponed...
MUMBAI: It was in 2008 that PepsiCo India came up with a new campaign around the theme ‘Youngistaan’, the land of youngsters. The campaign featuring...