WPP Media’s head of business intelligence outlines why the real disruption lies in discovery, not just creativity
At its annual This Year Next Year event, WPP Media forecast 9.7 per cent growth for Indian advertising
Digital to command 68.1 per cent share as commerce emerges fastest grower
Digital to dominate, contributing 60 per cent of total advertising revenue
Ad Revenue estimmated to grow at 10.2 per cent.
