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MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
MUMBAI: The French audience measurement company Médiamétrie will be the ratings partner for the Broadcast Audience Research Council (BARC). Though multiple vendors, both Indian and international...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
NEW DELHI: Even as the government-mandated Broadcast Audience Research Council (BARC) has been working on getting its act together, the Telecom Regulatory Authority of India (TRAI)...
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