India’s most famous biscuit birthplace joins Mumbai’s long march from factories to finance
Surf Excel scrubs into Top 5, Haldiram’s joins in-home Top 10, Balaji snacks up OOH gains.
Agency strengthens strategy and creative teams with two senior leadership hires.
Surf Excel and Sunfeast move up in the in-home brand rankings.
Parle and CCL have built a relationship on shared values of passion, talent, and innovation.