From Adidas to Airbnb, the biggest names in global business are scrambling for a slice of the most lucrative tournament in the sport's history
IPL dominates online chatter, but Olympic fervor and football's niche appeal popped up in the year
28.7 billion hours of the coverage was viewed; digital engagements rose 290 per cent
This boosts national morale and showcases the timeless beauty of Indian textiles and craftsmanship
