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MUMBAI: ABP Network has announced the appointment of Mona Jain as its new president of revenue growth and business development. Mona brings a wealth of experience...
Mumbai: The new findings from Chrome Data Analytics and Media’s July Subscriber Establishment Survey (SES) reported a significant drop in cable and satellite (C&S) homes, where...
Mumbai: “Opportunity To See” or OTS is a measure in advertising media that denotes the number of times the viewer is most likely to see the...
MUMBAI: In what is probably the acting collaboration of the year, Aamir Khan teamed up with Pankaj Tripathi for an infomercial for broadcasting behemoth Star. The...
A linear channel goes through multiple layers of distribution intermediaries on ground. The resulting viewership entirely depends on the on-air and off-air status of the channel....
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