The landmark collaboration is a first-of-its-kind for Apple TV+ in India.
Hallmark Movies Now joins Tata Play Binge's expansive portfolio of 25+ OTT apps.
Best of short format content will be available on Tata Play Binge through ShortsTV.
OTT platforms will offer stories from Kannada, Punjabi, Haryanvi, Bhojpuri & Marathi entertainment
The new service is powered by Shemaroo Entertainment.
