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Thums Up turns World Cup thriller into thunderous live spectacle
MUMBAI: Cricket fever has turned into a full-blown phenomenon as the ICC Women’s Cricket World Cup India 2025 smashes viewership records faster than a boundary off...
LONDON: The International Cricket Council (ICC) has fired the starting gun on a potentially lucrative media rights auction, releasing tender documents for broadcasting deals across Bangladesh,...
MUMBAI: JioStar’s new women’s WC ’25 campaign film opens with the protagonist asking his partner a slightly awkward question, “But is it necessary to wear the...
MUMBAI: Cricket advertising in India is a genre unto itself, but Sony Pictures Networks India may have just served up one of its most affecting innings...
