The 'Rajj Ke Vekho' initiative aims to bridge the gap between TV watching audiences and OTT users.
Marketing head Rahul Mishra talks about the company's content strategy
Xiaomi and Paul Merchants have partnered with the newly-launched OTT platform.
The three-hour virtual event titled 'TUDUM' will feature over 70 films and series
Premium Bollywood content will be available with English subtitles in African countries.
