Launched with campaign tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”
IPRS will earn overall revenues of over Rs 300 crores for the fiscal.
Playflix offers global content in 11 Indian regional languages with a subscription of Rs 99/year.
Trai claims that broadcasters are supplying linear channel signals to OTT platforms.
This coincides with a new brand look and graphics package, rolling out globally on 29 September.
