By Laxmi Shetty, Chief Revenue Officer -Zee Entertainment Enterprises Ltd
From Telugu mass entertainers to Malayalam content gems, regional industries outpaced Hindi cinema
Why respecting attention, rewarding retention and embracing short-form fiction reshaped India’s OTT
Gujarati cinema’s surge mirrors India’s M&E sector growth towards $47.2 billion
Government orders stronger age checks, parental controls and tighter oversight online
