A new weekly tracker promises clarity on what India is really watching online
The numbers game: A market on steroids
Ormax pegs OTT base at 601 million, 148.2 million paid subs and 129.2 million CTV users.
First-of-its-kind OTT–TV tie-up takes hit reality show from mobile screens to living rooms
Ormax Media analysis shows younger male audiences fuelled the film’s momentum
