Mumbai: Media consulting firm Ormax Media has announced the launch of an ott brand health tracking tool called Ormax Brand Monitor (OBM). The tool is based...
Mumbai: Ormax Media has announced the launch of a new audience analytics tool, Ormax Televate. It is designed to help TV channels in achieving viewership growth by...
Mumbai: As many as 15 Bollywood movie release dates were announced within 24 hours of the news of cinema theatres reopening in Maharashtra on 22 October....
Mumbai: The English GEC genre accounted for less than one per cent of TV viewership and ad volumes in 2020, according to Broadcast Audience Research Council...
Mumbai: India has 353 million OTT users and 96 active paid subscriptions, according to Ormax OTT Audience Report 2021. The research is based on a sample...