In his previous role he was former senior vice president & chief financial officer of Times OOH.
redRail, the authorised IRCTC partner, painted platforms no. 8 and 9 red.
Also launches multilingual TVC, with special focus at South and East.
The campaign offers high dwell time via programmatic technology.
This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
