MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2...
MUMBAI: Global Advertisers has appointed Archana Singh as senior business development manager. She will report to the company’s MD Sanjeev Gupta. Singh’s core responsibility will entail...
The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the...
MUMBAI: To showcase its clear dominance in the news category, Aaj Tak has launched an out-of-home (OOH) campaign in the national capital. The focus of...
