The $13bn merger creates an ad colossus just as AI threatens to make much of the industry obsolete
India says aye as Omnicom takes over IPG, creating a global juggernaut in media, marketing and more
The firms hope to unlock their true value and potential following the breakup
Credera, DDB Mudra Group, Annalect India, and PHD Media are part of the initiative.
Vishal Srivatsava will be taking up the role of CEO, Annalect India.
