BL Agro is also running a contest called #NourishTunkiMunki on all its social media handles.
Tech-driven ads dominate the Raksha Bandhan advertising this year.
The company announced a marketing push worth Rs 150 crore to fuel its pan India expansion.
Marketing ad plan aims for multi-fold increase in turnover this fiscal.
Shetty will promote Nourish’s range of flours, pulses and dry fruits.
