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Mumbai: mediasmart, an Affle company, has published the second edition of its India CTV Report 2022, titled “India Says Yes to Connected TV!” The report stated...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: mediasmart has elevated Nikhil Kumar to the role of vice president, India and Southeast Asia region. He was previously senior director of brand and strategy, India and SEA....
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
