The campaign will raise awareness on ways to reduce carbon footprint.
Nick and Sonic lead at first and second spots respectively in the kids’ category in FY22.
This category first move was executed by Wavemaker India for Perfetti Van Melle India along with V
Viacom18 kids cluster head of marketing Sonali Bhattacharya speaks to IndianTelevision.com.
The global initiative is associated with the Early Childhood Association of India.
