Annually held at Cannes Film Fest by FICCI and NFDC, supported by IBM.
Innovations like direct-to-streaming premieres enhance customer access, choice, and variety.
The winners will be honoured at the 53rd IFFI event.
Without purchasing data, there can be 100-200 channels streamed direct to mobile.
Government has allocated Rs 1304.52 crore budget for the task up to 2026.
