The channel launched a massive television campaign on 3 November.
Experts break down the TV viewing audience to decipher content trends.
The channel is expanding its content repertoire by launching a new show 'Dharm Yoddha Garud' on 14
The mythological drama is created using state-of-the-art technology and VFX by Illusion Reality St
The late-night family show will be hosted by Amit Tandon and Jiya Shankar.
